Mmm Mmm Good: Campbell’s Soup Ditches Artificial Flavors and Colors

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Mmm Mmm Good: Campbell's Soup Ditches Artificial Flavors and Colors

Campbell’s Soup announced Wednesday it will be nixing artificial flavors and colors from all of its North American food products by the end of 2018 to better cater to today’s health-conscious consumers.

“We’re talking, thinking and acting differently about the food we make,” said Chief Executive Officer Denise Morrison, according to Bloomberg Business. “We will be more honest about what goes in our food, how we made our food.”

Campbell’s Soup, one of the country’s first processed food giants, made its debut in 1895. This year the company has changed its course, turning the focus back to the ingredient label with the launch of whatsinmyfood.com.

According to the Campbell’s Soup website:

This site provides content on several of Campbell’s top brands, such as iconic Campbell’s Condensed Tomato and Chicken Noodle soups, Slow Kettle Style and Healthy Request soups and Campbell’s Dinner Sauces. Over the next year, our efforts will expand to include all major brands in the U.S. and Canada, with plans to expand globally over the next three years.

Campbell’s Soup is another in a long line of food manufacturers and fast food chains that are answering the call of consumers who want simpler ingredient labels. General Mills ditched artificial flavors and colors in its cereal back in June, while Subway and Panera said goodbye to artificial flavors and colors in an effort to reintroduce customers to their brands.

“We don’t expect everyone to agree with our choices, and we know we have a great deal of work ahead of us. In order to create a more open and honest dialogue, we welcome feedback that will help us on this journey,” the company announced in a statement.

The new site includes a guide to all of the ingredients used in their soups and the purpose of each, as well as a guide to which food products contain GMO ingredients and which ones do not.

Related on Organic Authority

Nestlé to Eliminate Artificial Flavors and Colors From Over 250 Products

No More Artificial Colors in Colorful General Mills’ Breakfast Cereals

Subway Restaurants Latest to Ditch Artificial Ingredients

Image: Robert Couse-Baker

The post Mmm Mmm Good: Campbell’s Soup Ditches Artificial Flavors and Colors appeared first on Organic Authority.

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